If Amazon Fresh is already gaining market share in stores that aren’t checkout-free, then look out when the “Just Walk Out” versions, like the one that just opened up this past week in Illinois, sink their teeth into the Amazon Prime AMZN loving communities nationwide.Īccording to its website, the addition of the Westmont store means that Amazon now has 20 Amazon Fresh stores operating across California, Illinois, Pennsylvania, Virginia, Washington, Maryland, and Washington, D.C. the stores Placer.ai analyzed) is that none of them were full “Just Walk Out” experiences, either. If these statements are true, then grocers need to be on high alert because one other fun fact about Amazon’s first Amazon Fresh stores (i.e. “The relative steadiness in visits shows that a core group of customers have added a trip to Amazon Fresh to their regular grocery routine, indicating that Amazon Fresh has successfully integrated into the grocery mix for the neighborhoods it entered,” the blog post said. Meanwhile, to further drive that last point home, no other major retailer in the world has opened up a computer vision-based checkout-free retail operation similar to Amazon in anything larger than 5,000 square feet.Īnd, while last week’s opening is further proof of how woefully behind the grocery industry is in keeping pace with Amazon on checkout-free technology, there is actually a far bigger point at play here - namely, that Amazon is coming for grocery and the threat now looks very real.Ĭase in point, Placer.ai recently released a blog post that examined the performance of Amazon’s first Amazon Fresh grocery stores in California and Illinois and found that Amazon’s early stores in those states appear to be gaining market share against the likes of Ralphs and Jewel-Osco.
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